Influencer marketing is a new age marketing that overcomes the digital ad fatigue, lending authenticity to the brand message. It is a valuable channel to create ongoing conversations about brands on social media platforms. Continue reading on YourStory

The feature allows merchant partners to connect directly with their eaters by posting pictures of food and other updates. “Through this innovation, merchants can now sign up for the ‘Merchant Stories’ feature to post regular updates. They can upload photos and add text to tell their customers about special deals, menu changes, new services, or…

In a blog last month, Facebook announced that ads would be coming to its Oculus headset in a trial, starting with Blaston from Resolution Games and a “couple other developers that will be rolling out over the coming weeks. But shortly afterwards and a fierce backtrack from gamers, Resolution Games pulled out of the trial,…